Web Design
There is more to Web design than creating a design or a web site that is appealing, clear or eye catching. For a web site to become successful at improving a businesses sales and marketing power, it needs to be intuitive and easy to use for first time visitors and returning visitors again and again.
Search engine optimisation (SEO)
Search engine optimisation is the term used for working with the content, layout or your web site and the search engines to archive a high search ranking. We work closely with you to make sure you archive the desired results when your potential customers are trying to find you on the web.
Web Development
This is covers a huge array of diff rent technologies all catered for by Bradley Web Design. Whether you need a fully content managed solution using PHP and MySQL, a simple CSS HTML driven website or an application to perform a certain task such as an online shop - we have the tools and experience to deliver outstanding results.
Web Statistics and monitoring
Once you have that top class website you will want to know that it is actually pulling in the right customers and how long they spend on each page. We will provide this kind of monitoring free of charge, this can be particular useful in ensuring that your site stays in peak performance when attracting visitors.
High Quality as Standard
We will only design a website that meets the highest standards using W3C to achieve this- You will see that by clicking here this site is XHTML Transitional. You might think well that's great but why do I really need this? - millions of people all over the world use different web browsers to browse the internet - not to mention the different versions of these browsers, well believe it or not they all interpret web site differently and don't conform to a rigid standards, therefore displaying web sites slightly differently and in some cases rendering what might work 100% in one browser not function at all in another.
Graphic Design and Photography
Unlike many other web design companies we process and create all our own graphics and photography with the best of equipment available. This enables us to provide businesses with a very bespoke service offering photo shoots, graphic design, advert design and company image / logo design.
Here you can see some of the quality examples of our photographers work (click the image to have a look) this kind of high quality imagery can be used to add extra punch to your web design project. Many web design companies use stock imagery which anyone else could use - we can do this to but we have the added advantage that we take our own photos.
Bradley Web Design Offers
Our Web Design Sites Portfolio
Community Sports Coaching South
This web site was designed for a sports coaching and development company based in the south east of England making full use of a PHP content management system, graphic design and CSS. The owner of the site has the full control to change any one the pages whenever they want.
0870ver.co.uk - 0870 Number Changes
This web site was was designed for Lascom Solutions where we we're tasked with creating an innovative campaign to highlight the 0870 number changes. The website had to convey the message in a simple manner and be interactive and intuitive for the visitor
techsupport.me.uk - PC Tech Support Web site
This web site was was setup for Robert Bradley as a Technical Support Resource to assist others with tech support queries and problems. Guides and reviews are regularly posted on to the site.
0870charges.co.uk - 0870 Number Charges
This web site was was designed for Lascom Solutions - in addition to their innovative campaign to highlight the 0870 number changes. The website required a clean and sleak design. Which would help the user understand the 0870 charges in the telecoms market.
Web Design
Web design is usually the first stage of a project. At this point, the project is not a web site at all, but layers of pixels within a graphics package or a picture. The first goal to achieve at this stage is to create a design with visual appeal. A recent study has revealed that it takes as little as 50 milliseconds for a web site user to decide whether they like a site or find it ergonomic to use. So if your site doesn't look good, the chances are it is not reaching its full potential. For most web designers, once they have produced an appealing design their job is done. The difference at Bradley Web Design is once we have created a design our job is only half done. A web site that is truly successful needs to meet all the following criteria:
Clearly show what the company has to offer:
- If the company offers a large number of products/services the most important should be prominently displayed
- The site's navigation system (how users move around the web site ) needs to be intuitive and simple to use
- Points of contact need to be clearly visible
- Points of sales need to be simplistic and intuitive
- Web Site should not be cluttered with useless or marginal information
- Text should be inviting to read
It might sound simple, but how many sites do you see that comprise of all the above aspects while looking good at the some time? However, we do understand that not all web sites need to meet some/all of these aspects - some sites need to be more art than sales.
Many sites suffer from lack of design variation, a lack of imagination and/or development ability. For this reason, we feel it is important to design individual sub-pages for some of our projects. These can help your site from getting stale and we make sure they are not too different from one another, so as not to confuse potential customers.
Web Development
Web development is broken down into two areas: front-end development and back-end development. Front-end developers are a mix of a designer and a back-end developers. They are responsible for turning designs into a web site, user interface and Application. Back-end developers are responsible for programming into existence all the functions of your web site that it's users will experience but never see - XML parsers, elaborate product databases, eCommerce integrations, dynamic content and applications - an example of this is the web design quote at the top of the site e.g. Click for Our Web Design Quote Form.
Front-end Development
Initially a designer in front-end development turns a design or set of designs into HTML and CSS. In our experience a lot of web developers or web designers will use a WYSIWYG editor like Dreamweaver to design a web site in HTML. This software holds many similarities to producing to a document in Microsoft Word and can result in an unprofessional end product. Web sites that have been designed using a WYSIWYG editor could have the following wrong with them:
- Messy and bulky code, which is difficult to update and maintain
- Pages will not be tuned for search engine optimisation(SEO)
- Updates to the site will cause degradation to already low quality HTML
- HTML will be inflexible and suffer from accessibility issues, reducing the web sites target audience
- Contain numerous coding errors, which can cause cross-browser incompatibility and confuse search engines, again reducing your target audience
- Only makes use of a fraction of the full power of the web programming languages HTML and CSS
At Bradley Web Design every single page is hand-coded using scaleable, semantic, keyword-rich HTML. This means:
- Our code is clean & minimal, resulting in pages that are easy to manage and update
- HTML is constructed in a way to best inform search engines what that page is about
- HTML is scaleable, meaning any content can be changed to fit any requirements and the size of the site can be increased infinitely without code degradation (keeping accessibility at 100%)
- HTML and CSS is provided free of errors and compatible with major web browsers in accordance with the World Wide Web Consortium (W3C)
- Web site will be compatible with all screen resolutions
As a estimate a very small amount of web sites designed by web designers on the internet that have a solid HTML foundation. In our opinion HTML is the easiest part of making a web site. So if so many web design companies companies can't get that right what else are they going to do badly?
Once your site has been meticulously put into HTML and CSS, the next stage is to add features and facilities to the user interface - see back-end development.
Back-end Development
Once a project has been through front-end development it is handed over to a back-end developer. This is the stage where all the 'behind the scenes' work goes on - the front-end of the site is connected to programming functions and databases that will make the web site actually work.
We have knowledge of and can support development using the following technologies:
If it is not possible for us to meet your requirements with one of the above languages we will definitely be able to using a combination of them.
Our approach to programming is modular and object-orientated. All of our programming is created with extensibility in mind. Most of our programming is built on frameworks, which allows us to do more, to a higher standard in less time. We use multiple content management frameworks and systems, which allows us to build any form on content management on strong foundations.
Search Engine Optimisation
Pretty much every web development company out there offers search engine optimisation (SEO). At Bradley Web Design, we have consistently gained page one rankings for competitive search terms and we don't ask for a penny until we have done so.
If an 'SEO consultant' is telling you search engine optimisation is all about META tags, you should quickly put your money away and run for the nearest exit. There was a time when you could populate META tags full of spam and you might make it onto page one. Thankfully those days are long gone. Search engines are constantly evolving with the aim of providing higher quality and more relevant search results.
Our SEO service is broken down in to two areas:
On-site search engine optimisation - this involves making sure your site is easy for search engines to index and each pages tells the search engines what it is about
Off-site search engine optimisation - this involves getting your site known on the internet, so search engines have a reason to think your site is worthy of being on page one.
On-site Search Engine Optimisation
On-site search engine optimisation can come in two stages, the first stage being initial optimisation. The aim is to create each page of your web site so that it tells the search engines exactly what it is about through the use of structured HTML. Since we don't know exactly what people are searching for to find your products and services, we use a number of tools we have available to us to guess what keywords people are searching for. It also takes a certain amount of common sense, e.g. if your web page is selling tools it would be highly probable that you would like it to be optimised for the keyword 'tools'. It is possible to increase the amount of keywords a web page is optimised for, which is carried out in the second stage of on-site search engine optimisation.
The second stage of on-site search engine optimisation involves reviewing what people are searching for to find your web site and to try and push your site into other markets that have become apparent are worth targeting or tapping into. Realistically, you can only optimise a page so much for multiple keywords/phrases without weakening the other search terms and making the page read like a shopping list. However it is possible to optimise a page for a variety of search terms using off-site optimisation.
Off-site Search Engine Optimisation
Off-site search engine optimisation is the main focus for all good SEO consultants in the modern search engine marketplace. You can make off-site optimisation work without any on-site optimisation, but the results are much better when the two are paired. If you have been on the internet for a few years, it may be that your site already has some off-site optimisation that has happened naturally. This is a phenomenon which we can harness using a method known as link baiting. It is probably the most effective type of long-term SEO.
Whether you already have a good presence on search engines, have struggled for years to get anywhere or have a brand new web site that hasn't even been indexed we can help. The service is quite simple and it works like this:
- You tell us what keywords you want to appear on page one of a search engine like Google
- We give you a price for the keywords and may also suggest a few others
- You choose the keywords you would like to have optimised
- You don't pay us a penny until your site has appeared on page one of Google for your selected keywords
Final Message
When you are looking for a company to represent you on the internet to get the best results for web design, web development and SEO you would generally need to contract a specialist for each area. This can stagger your web site and reduce its overall impact. At Bradley Web Design we have strength in the company for all areas to ensure a high level of service .
If you've reached this far and you don't think we are the web design / development / search engine optimisation company for you, we wish you the best of luck on the internet. Or if you're interested in getting more information or have already decided that we are the company for you do not hesitate to contact us using the web design quote form above or the contact us page